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Sina Merchi — Co-Founder & COO/CFO | Omni Dental Studio Riverview, FL
Sina Merchi
Co-Founder & COO/CFO
The engine behind the experience.
Sina Merchi is the Co-Founder, COO & CFO of Omni Dental Studio, where he architects the operational, technological, and financial foundation that allows Dr. Ariana Merchi and the clinical team to deliver exceptional, patient-centered care without distraction.
With a deep focus on AI enablement and automation, Sina identifies and eliminates operational friction at every touchpoint — from the moment a patient first discovers Omni Dental Studio online to the follow-up care that keeps them coming back. His work in process optimization and technology modernization ensures the practice runs with the precision and efficiency that today's patients expect.
On the growth side, Sina leads digital strategy and growth operations — building the systems, analytics, and partnerships that position Omni Dental Studio as Riverview's premier destination for comprehensive dental care. As CFO, he also stewards the financial health of the practice — overseeing budgeting, forecasting, and fiscal strategy to ensure long-term sustainability and reinvestment in the patient experience. His vision is simple: a practice where world-class clinical outcomes are matched by a world-class patient experience, powered by the best technology available.
Areas of Focus
Building a smarter practice.
AI Enablement
Integrating artificial intelligence into practice workflows — from intelligent scheduling and patient communications to data-driven clinical support tools.
Automation
Eliminating manual, repetitive tasks across front-desk operations, billing, and patient outreach so the team can focus on what matters most: patient care.
Process Optimization
Mapping, measuring, and continuously improving every operational process — from patient intake to post-visit follow-up — to reduce friction and increase efficiency.
Digital Strategy
Building and executing the digital presence of Omni Dental Studio — from SEO and content strategy to online reputation management and patient acquisition.
Growth Operations
Driving sustainable practice growth through data analytics, performance tracking, and strategic initiatives that align clinical excellence with business outcomes.
Technology Modernization
Evaluating, implementing, and managing the technology stack that powers the practice — ensuring Omni Dental Studio operates at the forefront of dental innovation.
Financial Strategy
Overseeing the financial health of the practice — from budgeting and forecasting to fiscal planning and reinvestment — ensuring long-term sustainability and growth.
Revenue Cycle Management
Managing the full financial lifecycle of patient care — from insurance verification and claims submission to collections and reimbursement optimization — maximizing revenue capture while reducing administrative overhead.
Financial Reporting & Analysis
Producing and interpreting practice-wide financial reports, KPI dashboards, and variance analyses that give leadership clear visibility into profitability, cost controls, and capital allocation decisions.
Command Center
Architect and operator of a proprietary dental practice management platform built in-house at Omni Dental Studio. Command Center consolidates scheduling, financials, team performance, and operational metrics into a single real-time dashboard — and is now available as a pilot program for select dental offices looking to modernize their back-office operations.
Cash Flow & Treasury
Managing day-to-day liquidity, banking relationships, and working capital to ensure the practice meets its obligations while maintaining reserves for growth. Includes payroll oversight, vendor payment cycles, and short-term cash forecasting.
Cost Control & Profitability
Identifying and eliminating financial inefficiencies across supply chain, staffing, and overhead — translating operational data into margin improvements and ensuring every dollar spent directly supports patient care or practice growth.
“The best patient experience is one that feels effortless — because every system behind it was built with intention.”
Sina Merchi — Co-Founder & COO